The Studio
Corridor brings brands to life through custom typography, patterns, strategic web design, image direction, packaging design, and so much more. Our design process is detailed and rooted in strategy and clear communication - together we will create a brand that will position your business to stand out and connect with your Ideal Client in a meaningful way.
Aakash Kedia is the Founder & Creative Director of Corridor. As a multi-disciplinary designer, he focuses on a variety of different areas including branding, packaging, website, campaign, print, and more. His work also spans different categories such as restaurant, fashion, beauty, wellness, etc.
From starting as a freelancer, Aakash has driven Corridor into becoming a full-service creative agency. Growing up as the first designer in his family and staying in cities like Kolkata, Bangalore and now settled in Pune - Aakash has a great understanding of cultural and it's relevancy in the work he creates.
SERVICES
Branding, Art Direction, Brand Strategy, Content Creation, Packaging Design, Photography, Print Design, Naming, Restaurant Identity, Visual Identity, Website Design
Meet the Designer
OUR CREATIVE PROCESS
ONBOARDING
We start by talking about your project on the phone or by email. If we are a good fit, I will send you the project proposal with an approximate timeline, pricing and deliverables. After you sign your contract + pay your deposit, I’ll send over an online questionnaire for you to fill out before our official start date. In this questionnaire, we’ll be thinking about your business goals, your audience, how you want to make them feel and all the things that set your business apart from the rest.
FIRST CONCEPTS
This is when your dream really starts to come to life. I’ll present my 3 strongest concepts for the design, each one highlighting a different aspect of your business. From here, we’ll narrow it down to 1 or 2 concepts that feel right + would connect the most with your audience. We will refine the chosen concept until it’s exactly how you want it. Each stage of design will have 3 directions presented to choose from. Your feedback at each stage play a crucial role.
VISUAL DIRECTION
At this stage we will define the strategy and visual direction based on your branding questionnaire and / or strategy calls. A strong brand strategy is key in creating a design that will connect you with your Ideal Client and make you stand out from your competition. We’ll outline your project goals, ways to connect with your audience and visual inspiration to guide us through the design process. Basically, this step helps us make sure we’re on the same page before I start sketching logo ideas.
DELIVERY AND LAUNCH
Now that we have our final direction, we’ll make any last changes and I’ll put everything together in a detailed guide on how to use your brand consistently, intentionally, and strategically. You will be provided with all the files of the design. We also provide ongoing support if you opt for that. We can discuss the monthly charges for that too.
From typography to colors, to textures and patterns - all of these details create an experience and form meaningful connections with your audience.
I LOVE WORKING WITH
Passionate, committed businesses who have a vision for their project.
Does that sound like you?